Spirent Expands EMEA Sales & Services Presence To Extend Market Reach And Support Customer Growth
LONDON, SEPTEMBER 26, 2018 – Spirent Communications plc (LSE:SPT), the trusted provider of test, measurement, assurance and analytics solutions for next-generation devices and networks, today announced plans to expand its EMEA sales presence. Gerhard Auer has joined the company as Vice President of Sales & Services and will lead the company’s business in the region. Auer’s appointment follows the launch of the company’s “Promise. Assured.” initiative to leverage its proven innovation and pursue emerging technologies and new industries, while extending further into service provider and enterprise networks.
Reporting to Spirent EVP of Global Sales, Nigel Wright, Auer is based in Munich and is immediately focused on growing the EMEA business and aligning with with the company’s evolving strategy and changing customer needs, while expanding its geographic presence in key growth markets.
“Gerhard joins us at an important time,” says Nigel Wright. “We are refreshing our focus on the EMEA region, in line with our commitment to improve how we partner with customers, providing not only solutions, but the insights, service and innovation that drive real business transformation. Gerhard is uniquely qualified to lead our efforts in the region, bringing a deep understanding of the EMEA market and organizational structure required to thrive.This means powering faster time-to-market, efficiency and top-line growth through automation and virtualization, and security resilience.”
As part of its EMEA strategy, Spirent will also focus on strengthening its channel partnerships and alliances to develop broader and deeper customer reach, in line with the company’s stated focus areas across 5G, lifecycle service assurance and analytics, and cybersecurity. Spirent's lab-based market leadership, built on technological innovation and close working relationships with service providers, network equipment manufacturers and enterprises in EMEA, will remain core to the company’s continued success in the region. This will be further enhanced by providing greater consistency of experience when engaging with Spirent, especially for customers operating globally, as well as early access to key technologies and expertise.
Today, Spirent maintains European offices in the United Kingdom, Germany and France, with plans to strengthen its presence in Israel, the Middle East and Central and Eastern European countries (CEEs).
“EMEA is a wide and diverse market, where Spirent recognizes substantial opportunity to extend the reach of our evolving solutions portfolio to help customers overcome complexity and pursue success in new areas of growth,” said Gerhard Auer. “While Spirent is to date largely viewed as a lab-focused test and measurement company, we have the right mix of innovation, expertise and people to move up the value chain by being a catalyst to help our customers deliver on the promises they make to their customers for every important technology and service across the full product lifecycle.”
Auer has more than two decades of experience in test and measurement, service assurance and application performance monitoring, with a proven track record for building and scaling business across EMEA to bring new technologies to market. Before joining Spirent, he held senior sales leadership roles with NetScout, Fluke Networks, Empirix, Viavi Solutions and Nokia.
The Message Machine