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MVNO Prixtel Adds Tweaker Connectivity to Improve Online Self-care Experience


The MVNO originally operated on the SFR network, but has now added the Orange network.

Spirent’s Tweakker device intelligence solutions have been selected by French mobile virtual network operator (MVNO) Prixtel to help grow its subscriber base to 400,000 over the next two years by offering the best available 4G services nationwide at highly competitive pricing.

Founded in 2004, Prixtel is the only French operator to offer users a mobile package based on their monthly consumption, ensuring subscribers get the best price every month and avoid fees outside their rate plan. A Tweakker customer since 2014, the MVNO has since reaped the benefits of the device intelligence company’s access point name (APN) Setup solution by providing end-users flexible self-care and high quality customer care experiences.

The MVNO originally operated on the SFR network, but has now added the Orange network. This will provide existing customers with the best possible user experience, and attract new subscribers.

"Following a recent review of its entire positioning, Prixtel has now launched two new mobile plans and a network of choice: Orange or SFR. This is a new chapter beginning for Prixtel and we expect a two-fold increase in our subscriber base within the next two years,” said David Charles, Prixtel’s CEO. "Tweakker’s APN Setup tool is one of the keys to give users the best network welcome experience and their 4G phones will be seamlessly configured in a handful of seconds with the correct APN settings for their network choice.”

Tweakker is the world’s leading provider of device APN setup, smartphone care and engagement automation solutions. Over 100 mobile virtual network providers (MVNOs) base their business on the Tweakker Cloud for customer onboarding, online smartphone support device data and engagement automation.

Tweakker APN Setup provides MVNOs fast and seamless on-boarding of new subscribers with data and MMS services, ensuring rapid revenue uptake and radically reduced customer care costs. It enables operators to optimize their APN setup process and guarantees a successful device setup throughout the entire customer life-cycle.

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Thomas Frederiksen
Thomas Frederiksen

Head of Spirent Device Intelligence Solutions

Thomas manages the device intelligence solutions at Spirent Communications. Within his role, he defines the strategic direction of the organisation, leads product management and manages the local operational management team. Thomas has over 12 years’ professional experience within B2B software telecommunications solutions. He has held several roles in product management, project management, marketing, strategic- and operational management in multi-cultural customer environments across US, LATAM, Africa, Europe and Asia.