Spirent circle logo

Driving Telecom Evolution: Automation, AI, and 5G Insights from Spirent at MWC 2024


MWC2024-Barcelona Entrance 1200x628

Spirent experts discuss emerging trends in technology disruption and the ever-evolving landscape of telecommunications – with AI, automation, and 5G emerging as key themes – and Spirent’s role in fostering success in those areas, and more.

Mobile World Congress (MWC) 2024 kicked off with enthusiasm and anticipation as industry leaders gathered to explore the latest trends and innovations. Among them were Steve Douglas, Head of Market Strategy, and Eric Updyke, CEO of Spirent Communications, who shared their insights on the current state and future vision of the telecom industry.

MWC showcased the dynamic landscape of telecommunications, with AI, automation, and 5G emerging as key themes. Steve highlighted the industry's focus on transitioning to 5G standalone, enabling new services like Voice over New Radio (VoNR) and private networks. Meanwhile, AI, though in its infancy for telcos, holds promise for fostering innovation in industries beyond telecommunications, with next-gen data centers enabling the transformation.

Spirent's evolution mirrors the industry's progression. Eric emphasized their commitment to providing comprehensive solutions and services to address emerging customer needs amid accelerating technology disruption. Spirent’s emphasis on automation has enabled greater agility and efficiency for their clients amidst increasing complexity.

Spirent's diverse portfolio spans from chipset vendors, transceiver manufacturers, network equipment vendors, service providers, and hyperscalers, to enterprises, reflecting the breadth of their expertise in testing and assurance across the telecommunications ecosystem. Automation lies at the heart of their solutions, empowering clients to accelerate innovation and deployment.

Looking ahead, the conversation delved into the future waves of technology, including the eventual transition to 6G and the integration of satellite networks. The discussion also touched on the expansion into verticals such as financial services and private 5G networks, signaling new opportunities for Spirent and its clients.

At MWC, the spotlight remained on emerging technologies and the quest for reliable, efficient networks. For Spirent, navigating the complexities of this ever-evolving landscape becomes not just a challenge, but an opportunity for growth and innovation.

Watch the full conversationRight arrow icon

Like our content?

Subscribe to our blogs here.

Blog Newsletter Subscription

Evan Kirstel

Industry Influencer

With 30 years of enterprise sales, alliances & marketing experience in the telecom and IT arena, Evan brings a unique perspective on opportunities in the Unified Communications, Collaboration and CX space, including extensive practical knowledge of mobile, voice/video/web collaboration and cloud technology. He understands emerging cloud & mobile technology and market convergence dynamics, and has a strong track record in selling and marketing disruptive technology to enterprise and service providers. Evan has an aggregate social media audience of over 500,000 people and was named 4th Most Engaging Digital Marketer by Brand24. B2B tech brands like Intel, 3M, AT&T Business, Qualcomm, HPE, Telefonica, Samsung, Citrix, UIpath, Dell and Ericsson hire him to help them to achieve massive visibility and scale, leveraging the power of social media in a variety of market segments including: mobile, blockchain, cloud, 5G, HealthTech, IoT, AI, Digital Health, crypto, AR, VR, Big Data, Analytics and CyberSecurity.