Iyad Salti is Business Development Director at Spirent Communications, driving innovation in telecom managed services and assurance solutions. With over 24 years of experience, including 18 years at Ericsson across the Middle East, GCC, and UK, he has led sales, presales, and delivery of transformative programs for leading operators. Iyad helps service providers adopt automation, Lab-as-a-Service, and 5G assurance to accelerate digital transformation and operational excellence. Fluent in Arabic, Iyad is based in London and holds a BSc in Electronics and Communications Engineering and a Masters in Business Administration.