I was recently talking to a new acquaintance and found that we had followed similar career paths up to a point. We had both spent some time developing mass-market consumer premises equipment, he in the cable-modem industry and myself in the DSL market. While I eventually moved to the dark side (Marketing), he now manages an R&D group for a cellular device manufacturer.
Somehow or other we started talking about the stresses of “launch day”. When you develop mass-market products, an error on your part doesn’t result in someone getting angry at you; it results in thousands or tens of thousands getting angry. On “launch day”, you know you might briefly step away from your desk and come back to dozens of emails and voice mails that essentially say, “Forget about sleeping for a few days or weeks.”